How to Get Paid at Art Markets – Artist Resource Guide
By Amy Dokken
Introduction
This guide is designed for artists who want to confidently sell their work at art markets. Having multiple ways for customers to pay makes it easier for them to say yes. This resource walks you through payment options, setup tips, and what to prepare before your next event.
Why Payment Prep Matters
You've already done the work of creating your art—don't lose a sale because you weren't ready to collect payment. Buyers today expect fast, seamless payment options. The smoother the transaction, the more likely they are to complete it—and come back for more.
Accepting Cash
While fewer people carry cash, it's still valuable at markets. There are no processing fees, and it's immediate. Make sure to bring a secure cash box or apron, and carry $50–$100 in small bills for change. Track your cash sales with a notebook or app. Round your prices to whole dollars to make change simple.
Credit and Debit Cards
Accepting cards is essential. Most buyers expect it—even for small purchases. Use mobile card readers like Square, PayPal Zettle, or SumUp. You’ll need a phone or tablet, a card reader (chip and tap preferred), and internet access via cell data or hotspot. Do a test run before your event so you're not troubleshooting in the moment.
Mobile Payments (Venmo, PayPal, Cash App)
Many shoppers—especially younger ones—prefer mobile payments. Use a business profile and display your QR codes clearly at your booth. Confirm payment before handing over your artwork (turn ON payment notifications). Keep these transactions organized, and be aware that seller protections are limited compared to card processors.
Pro Tip: Keep a tax cheat sheet handy for your pricing so you know what to add on to the sale – it needs to be entered manually.
Understanding Fees
Every payment method (except cash) has transaction fees. For example:
- Square: 2.6% + $0.10 per transaction
- PayPal/Venmo (business): typically 1.9% – 2.9%
- Cash: free
Build these fees into your pricing or round up to simplify calculations.
North Carolina Sales Tax for Artists
Most artists in North Carolina are required to collect and remit sales tax when selling artwork at markets or events.
Key things to know:
- You must register for a Sales & Use Tax ID (Certificate of Registration) through the NC Department of Revenue (NCDOR) - it’s free to apply at ncdor.gov
- You must charge tax based on where the market takes place, not where you live
- File monthly, quarterly, or annual sales tax returns depending on volume (even if no sales were made)
You have two options when charging tax:
Option 1: Include Tax in Your Listed Price
- Round your prices to cover tax (e.g., price a $93 item as $100)
- You still calculate the tax internally for reporting (i.e. you absorb the tax – remember that money is not income – it is owed to the state)
Option 2: Add Tax at Checkout as a Line Item
- Customer sees item price + tax calculated at checkout (e.g., $93 + $6.98 tax)
- Pros: transparent pricing, easier to track exact tax amounts collected, a common practice
- Can be a surprise to buyers – but also a known concept so not likely to be an issue.
- Requires POS system to calculate correctly and to include automatically during checkout process.
Pro Tip: Use POS apps like Square to calculate and track sales tax automatically. Set up your inventory lists to include the tax – enter in the tax rate and apply it to all products.
Safety Tips
Keep your cash hidden and secure. Use strong passwords and two-factor authentication for all financial apps. Double-check mobile payments before handing off products. Avoid displaying your phone screen openly during a transaction.
Checkout Station Setup
Keep your checkout area tidy and clear. Use a framed sign that lists accepted payment methods. Use a POS app like Square to track inventory and sales. Bring a backup phone charger and consider having mobile hotspot access in case the venue’s internet is spotty.
Market Day Essentials
Here’s a checklist of what to bring:
- Square reader and app
- Cash box with $100 in change
- Printed QR codes for Venmo and PayPal
- 'We Accept' signage
- Phone charger or portable battery
- Inventory list and receipt tracker
Extra Tips
Test your tech ahead of time. If something goes wrong, don’t hesitate to ask a neighboring vendor. Be friendly, stay calm, and make it easy for people to pay. You’re not just an artist today—you’re a mini retail shop.
Business QR Code Setup (virtual business card)
Use a free app that helps you create a digital business card with a QR code—perfect for sharing payment or contact info. I use hihello.com, but there are many others out there – google “Free vCard QR Code Generator”
1. Download the HiHello app (iOS/Android) or go to hihello.com
2. Create a free account
3. Add your name, photo, and business details
4. Add links to Venmo, PayPal, website/shop
5. Save and preview your card
6. Tap 'Share' to view your QR code
7. Screenshot or download your code to display at your booth
8. Set it as a widget on your phone for quick access to share and connect
Wrapping Up
Making art is personal. Selling it should be professional—and easy. By preparing your payment systems and practicing a transaction or two ahead of time, you make the process smooth for your customers and yourself.
You've got this. Let your setup show how much you value your work—and your buyers.